![]() Check prices on sites like Etsy to see the going rates. You’re in luck, because handmade pottery generally sells for much more than factory-made goods. You could make anything from vases to mugs to plant pots to dinnerware. Your products will depend on your skills and what you decide to specialize in. What? Determine your products or services This could jumpstart your word-of-mouth marketing and attract clients right away. You might consider targeting a niche market by specializing in a certain aspect of your industry, such as tall vases or glazed clay pots. With annual revenue of $130,000, you’d make a handsome profit of $78,000. As your business gains traction and you ramp up your marketing, sales could climb to 50 pieces per week. This would mean $39,000 in profit, assuming that 60% margin. In your first year or two, you could sell 25 pieces per week, bringing in $65,000 in annual revenue. Your profit margin after materials should be about 60%. If you do custom pieces made to a customer’s specifications, you can charge more. These calculations will assume an average price per piece of $50. How much can you earn from a pottery business? Setting up a business name and corporation You’ll need a handful of items to successfully launch your pottery business, including: Costs include a pottery wheel, kiln, and other materials and equipment. ![]() Startup costs for a pottery business range from $5,300 to $18,000. How much does it cost to start a pottery business?
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